Performance, capability and style are on full display with today’s launch of the all-new 2020 Toyota GR Supra campaign, “This Is Our Sport.” In a nod to Toyota’s sports car heritage, the campaign reflects the excitement Supra drivers will feel in an iconic car designed with them in mind—a car that pushes the limits.
About the All-New 2020 GR Supra
The all-new Supra will be available later this month in two grades 3.0 and 3.0 Premium, as well as a Launch Edition, which is based on the 3.0 Premium grade. Enthusiasts can get their 2020 Supra at a Manufacturer’s Suggested Retail Price (MSRP) starting at $49,990, with the Launch Edition models starting at $55,250. Both will be powered by a 3.0-liter turbocharged inline six-cylinder engine that produces 335 horsepower and 365 lb-ft of torque and is mated to an 8-speed automatic transmission with paddle shifters. For more information, visit http://www.toyota.com/supra.
“The return of the Toyota Supra has been a long time coming, and it’s well worth the wait,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “The new campaign highlights the thrill of getting to know the 2020 GR Supra and a rediscovered appreciation for the simple joy of driving.”
Broadcast & Digital
The 30-second, 15-second and 6-second broadcast and digital spots were directed by Ozan Biron. These unique spots highlight the Supra’s exhilarating blend of power, precision and agility and inspire drivers to own the sports car they always dreamed about.
In “Track Day”, Julie Andrews’ “Getting to Know You” provides the soundtrack as driver and car glide harmoniously around the iconic Road Atlanta track, showcasing the Supra’s undisputable performance and style as they get to know each other.
The :30-second spot “Track Day,” from Toyota’s latest campaign “This Is Our Sport,” features the all-new 2020 GR Supra.
The 6-second spots, appropriately titled “0 to 60”, “Balanced”, “Face Off”, “Joy”, “Ribbon”, “Sport Mode”, and “Walks On Water”, demonstrate the spirit of a new sports car: sleek, stylish, powerful and ready to command any road.
