The 2024 Audi Q8 e-tron enters the electric SUV market with high hopes, but for those expecting a complete overhaul, brace for disappointment. It’s essentially a renamed and slightly refreshed version of the original e-tron, Audi’s first electric vehicle. Despite its sleek design and luxury branding, it may not be enough to keep up in the rapidly advancing EV market.

Audi’s decision to add “Q8” to the name might confuse buyers since this EV shares little with the gasoline-powered Q8 SUV. While the Q8 e-tron boasts minor style updates, including a revised grille and slightly enhanced aerodynamics, it’s hard to distinguish from its predecessor. Inside, the cabin looks nearly identical, offering the same upscale experience but lacking in innovation.

On paper, the Q8 e-tron offers notable improvements like a larger battery and increased range, now estimated at 285 miles—a jump from the previous e-tron’s 222 miles. However, in a world where competitors like the BMW iX and Mercedes-Benz EQE SUV are pushing boundaries with better performance and technology, Audi’s efforts might feel like too little, too late.

Sure, it’s got Audi’s signature blend of comfort and style, and the addition of special trims like the S Line Sportback might attract niche buyers, but will it be enough to sway the EV crowd? The Q8 e-tron still lacks features like one-pedal driving, found in many of its rivals, and its infotainment system remains overly complex, leaving some drivers frustrated.

For those loyal to the Audi brand, the Q8 e-tron brings enough refinement to remain appealing. But with stronger competitors and a hefty price tag starting at $75,595, it’s far from a clear winner in the race for EV supremacy.

Positives:

• Strong overall performance
• Luxurious, spacious interior
• Updated battery range and improved aerodynamics

Frustrations:

• Distracting and overly complicated infotainment system
• Not as quick or powerful as its rivals
• Lacks one-pedal driving functionality

Final Verdict:

While the 2024 Audi Q8 e-tron improves on its predecessor, it’s still playing catch-up in a highly competitive market. With new EVs surpassing it in terms of range, power, and features, Audi’s latest offering may struggle to stand out.