If you’re in the market for a pickup truck in the next few months, your timing couldn’t be better. While vehicle prices usually rise steadily year-over-year, a unique market shift is leading to surprising price drops on several popular pickups as we head into 2025.
Industry analysts point to a mix of dealership inventory overflow, sluggish sales on certain models, and early positioning for upcoming redesigns. The result? Major incentives and discounts are rolling out much earlier than usual. Here are six trucks you should be watching closely if you’re hoping to score a deal in Q1 2025.
1. Chevy Silverado 1500
Chevrolet’s workhorse is a prime candidate for deep discounts, especially on remaining 2024 inventory. With the 2025 redesign on the horizon, dealerships are eager to clear out older stock, and that’s great news for buyers.
According to auto expert Chris Pyle of JustAnswer, “The Chevy Silverado 1500 tops the list” when it comes to potential cash-back offers. Expect solid deals and flexible pricing on trims ranging from basic work trucks to fully loaded LTZs and High Country models.
2. Jeep Gladiator
The Jeep Gladiator hasn’t quite lived up to initial sales expectations, creating a perfect storm for incentives. Pyle confirms it’s another model “topping the list” for significant manufacturer and dealer discounts.
If you’ve had your eye on this off-road-capable pickup, now’s the time to act. Higher trims especially could see major markdowns as dealers look to free up space.
3. Ford F-150 Lightning
With electric vehicle (EV) pricing softening industry-wide, Ford’s F-150 Lightning is poised for another round of price cuts in early 2025. Ford continues to refine its pricing strategy to stay competitive in the growing electric truck segment.
Pyle notes that another substantial price drop is expected for early 2025, making this an excellent time to consider switching to an EV truck—especially if you’ve been on the fence.
4. GMC Sierra 1500 AT4
What’s rare? A new model year vehicle priced lower than the outgoing one. But that’s what’s happening with the GMC Sierra 1500 AT4. Pyle notes it’s already selling for “a couple hundred less” than its 2024 counterpart.
Pair that with dealer incentives, and this rugged, premium truck might become much more accessible in the coming weeks.
5. Ram 1500 Classic
With the new 2025 Ram 1500 arriving soon, the outgoing Ram 1500 Classic is entering heavy clearance mode. Dealerships will be highly motivated to move these trucks quickly, and pricing will reflect that urgency.
Expect some of the deepest discounts in the full-size truck segment, with additional negotiating room very likely.
6. Honda Ridgeline
Honda’s unconventional unibody Ridgeline may not be the biggest seller in the segment, but it’s one of the earliest to start offering cash-back incentives in 2025. Pyle says there’s already a $500 rebate, with more expected as the year unfolds.
If you’re seeking a smooth-driving, midsize pickup with SUV-like comfort, the Ridgeline might just be the under-the-radar steal of the season.
Bottom Line: Early 2025 = Big Pickup Truck Deals
Manufacturers typically hold off on major discounts until later in the year—but not this time. Thanks to overstocked lots and market pressures, the first quarter of 2025 is shaping up to be one of the best times in recent memory to buy a new truck.
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