If you’re shopping for a family car in 2024, chances are you’re considering a crossover or SUV. These versatile, all-terrain, and all-weather vehicles have dominated the U.S. auto market for years, and this trend continues into 2024.
Below is a list of the most popular SUV and crossover models on the U.S. market for the first half of 2024.
90,463 Units – Chevy’s subcompact crossover, the Trax, underwent a significant redesign in mid-2022, which, along with its appealing starting price, has led to a notable increase in sales. Trax sales have surged by over 230 percent compared to the same period last year, when only about 27,000 units were sold. Priced under $22,000, the Trax stands out as one of the most affordable new vehicles on the market, making it an attractive option for many car buyers.
92,146 Units – The compact Tucson SUV experienced a slight decline in sales in 2024, decreasing by 8.4 percent compared to the previous year’s 100,591 units sold in the first half. Despite this dip, the Tucson remains the best-selling model in Hyundai and Kia’s entire lineup, demonstrating that American consumers are drawn to a well-priced crossover offering an excellent warranty and robust standard features. With a starting price of under $28,000, the Tucson continues to appeal to a broad range of buyers looking for value and reliability.
92,849 Units — Many people still associate Subaru’s five-door models with station wagons, but the Forester is now firmly established as an SUV. It’s proving to be a popular choice, with 2024 sales increasing by over 50 percent compared to last year’s 61,310 units sold in the first half of the year. The Forester’s fresh redesign for 2024 likely contributes to this surge in sales, and expectations are high for continued growth in the second half of the year.
104,803 Units — The Ford Explorer has maintained steady sales in 2024, with numbers almost matching the first half of last year. This consistency is no surprise, given the Explorer’s starting price of under $37,000 and its ample space for families combined with all-weather capability. As Ford prepares to launch a refreshed 2025 model, it’s noteworthy that the new lineup will feature fewer trim options. For those interested in a broader selection, now might be the ideal time to consider purchasing a 2024 model.
106,455 Units -The Equinox has kept pace with the Explorer in sales during the first half of 2024, with both models showing almost identical numbers to the previous year. In the automotive market, this level of consistency is crucial. An all-new generation of the Equinox is set to arrive at dealerships in the latter half of the year. This means that now might be an excellent time to find a good deal on the remaining 2024 models.
106,751 Units – The Grand Cherokee offers a wide range of options for SUV buyers, including two-row and three-row configurations, with choices between plug-in hybrid, V-6, or V-8 engines. For 2024, Jeep has made minimal changes to the Grand Cherokee, which might explain the nearly 15 percent drop in sales compared to last year’s 124,957 units. Despite this, with a starting price of under $37,000 and various discounts and incentives available, the Grand Cherokee could still be a great choice for your family.
116,799 Units – In 2023, the Tesla Model Y emerged as the best-selling car globally, with over 1.2 million units sold, a significant portion of which were in China. However, in 2024, U.S. sales for the Model Y have declined by nearly 39 percent compared to the previous year’s first half total of 190,499 units. Despite this drop, the fact that an all-electric vehicle from a relatively new automaker ranks so highly on sales charts is a remarkable achievement. As more families consider electric vehicles for their next purchase, the Model Y’s popularity is expected to remain strong.
141,160 Units – Most car enthusiasts may not often think about the Nissan Rogue, but it remains a popular choice among American buyers. Despite a slight dip in sales of just over 4 percent compared to last year, the Rogue continues to outsell nearly every other model in the U.S. market. For the 2024 model year, Nissan refreshed the Rogue’s design with a more aggressive look. Combined with a starting price well below $30,000, these updates are likely to help maintain the Rogue’s strong sales performance in the latter half of the year.
196,204 Units – After a complete redesign in 2023, the Honda CR-V continues to be a top seller in 2024. Sales have increased by nearly 20 percent compared to the same period in 2023, when 163,697 units were sold. The sixth-generation CR-V offers a fresh, sleek design and a choice between conventional and hybrid powertrains. These features make it an attractive option for families looking for a vehicle that combines utility, practicality, and all-weather capability.
248,295 Units – The CR-V had a strong start in 2024, but it couldn’t match the sales performance of the top-selling crossover in the American market—the Toyota RAV4. The RAV4 saw a nearly 33 percent increase in sales compared to the 187,017 units sold in the first half of 2023. Toyota offers an impressive 13 trim levels for the RAV4, which starts at under $29,000 and is available with either a conventional drivetrain or a fuel-efficient hybrid system. It’s no surprise that the RAV4 is a common sight on roads across America, given its wide range of options and popularity.
